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success of the H&M company

H&M, one of the world’s most successful fashion retailers, grew from a single women’s clothing store in Sweden to a global powerhouse by mastering the fast fashion model—offering trendy, affordable clothing with rapid turnaround from design to shelf. Its success is driven by a smart supply chain, strong brand identity, digital innovation, and a growing focus on sustainability. By adapting quickly to market trends, embracing e-commerce, and diversifying through sub-brands, H&M continues to thrive in the ever-changing world of fashion retail.